Nike Store in America

by

pom

The brand power helps Nike\’s emerging markets to exceed its goal.

The last quarter\’s sales volume of Nike has exceed the evaluation of some analysts for Nike\’s name turned closely tied with consumers quickly, especially in the newly-born markets, though Nike\’s products\’ price was increasing. Future market order is a factor which tells the coming months\’ demand volume. The last quarter\’s global future order of Nike multiplied by 13%, totally 8.9 billion US dollars.

In the broad China area, the booking placement add by 31% as well as 12% for the other new markets. Rahul Sharma, the standing stakeholder in investment and administrative department of Neev company, said that every product\’s sales volume had increased slightly, and you could think that it was because it was Nike. He continued that the true highlight was that you could see where economic force came from, and China and other new markets were all competitive. As for Nike, the future order even added 16% in US and all the markets except Japan increased.

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An alternative consumption analyst, Matt Arnold, from Edward Jones Financial Service Company, said that this name kept manifesting its competitive high demand, and its increasing momentum was eye-catching, resulting in the higher market. Due to the increasing cost of labor and raw material, Nike\’s sales has dropped by 260% in its American headquarter in Beaverton, Oregon, but that was as same as the evaluation of most analysts. Arnold told that the turnover was more the same as what we want to find. No matter when you found that a product obtained such a competitive demand, you would strongly trust that in the coming time, our price would keep pace with input cost and workers\’ incomes. According to a report of Thomson Reuters, during the last quarter, the world\’s greatest sports wear manufacture got 469 million dollars, but analysts estimated 457 million. The total sales volume increased by 18% to 5730 million.

January 22th is lunar new year\’s eve, and the Nike and Adidas outlets that are located at Xinhua First Road and Jiefang Road of Linyi, Shandong are quite warm. Some new spring goods of the two well-known sports names have just arrived, so a host of residents come to purchase new suits for the new year to come.

In the about 100 square meters\’ Nike shop, leisure goods such as clothes and shoes are main products. The leisure shoes cover about 30 square meters. The shoes have many kinds and leisure shoes cover the most, sports shoes supplementing. We sell leisure commodities as main goods, and buyers purchase leisure clothes and shoes for it is common for them to wear. What\’s more, our clothes come from well-known brands and they are easy to demonstrate a high quality. According to Assistant Li, though the sports clothes are as expensive as leisure ones, the time and occasions to wear them are quite limited, and therefore, most customers would not like to buy them. According to our journalist, in the shoe areas, the price of over 20 sorts of leisure shoes ranges from 500 to 800, and only a small number are beyond one thousand yuan.

The Adidas outlet that is not far from Nike has the same situation and it also puts emphasis on leisure goods. Adidas salesman tells the journalists that in the small place, people wear clothes following other people. The sports market is not large.

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ArticleRich.com